Information and Recipes to Create Your Own Bath and Body Products In Your Very Own Kitchen!
Thursday, February 19, 2015
What is a Niche, and How Do I Find Mine?
If you have a business or thinking about starting one, one of the important thing to consider is how do I stand out from the competition. It is crucial to have a niche. You are thinking what is niche? Niche refers to a distinct segment of the market. If you have a identifiable element that will catch the eye of your potential customers that may motivate to buy your product or service. According to the Soap Queen, developing a niche also gives your products or service a specific appeal and contribute to a strong brand identity. To learn more about this subject, then read the posting titled What is a Niche and How Do I find Mine?
I have a B.A. in Mass Communication and took my first melt and pour soapmaking class in 2002. Since then I got hooked making my own bath and products. I have taken various courses in Soapmaking (Melt & Pour, Cold Process, Hot Process), lotion making (lotions, creams, lotion sticks), bath products (bath salts, body scrubs), body products (lip balm, body butters, body balms, whipped butters) and more. Most of all of my classes were taught by Lori Nova of The Nova Studio in Point Richmond, Ca. I have taught courses since 2004 at various locations. I have worked as an Event Coordinator at Michaels Redwood City.